A personal quality similar to motivation, not necessarily tied to a single goal.
Eager or inordinate desire for some object that confers distinction, as preferment, honor, superiority, political power, or fame; desire to distinguish one's self from other people.
An object of an ardent desire.
A desire, as in (sense 1), for another person to achieve these things.
To seek after ambitiously or eagerly; to covet.
Something which motivates.
A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
The action of motivating.
Willingness of action especially in behavior.
An incentive or reason for doing something.