Something which attracts.
A set of points or states to which a dynamical system evolves after a long enough time. That is, points that get close enough to the attractor remain close even if slightly disturbed.
Something which motivates.
A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
The action of motivating.
Willingness of action especially in behavior.
An incentive or reason for doing something.