big picture vs gimmick

big picture

• Used other than figuratively or idiomatically: see big, picture. 

• The totality of a situation. 

gimmick

• A clever ploy or strategy. 

• A trick or device used to attain some end. 

• A night out with one's friends. 

• A gimmick capacitor. 

• To rig or set up with a trick or device.