brand name vs hallmark

brand name

noun
  • A trade name. 

hallmark

noun
  • An official marking made by a trusted party, usually an assay office, on items made of precious metals. 

  • A distinguishing characteristic. 

verb
  • To provide or stamp with a hallmark. 

How often have the words brand name and hallmark occurred in a corpus of books? (source: Google Ngram Viewer )