branding vs categorization

branding

noun
  • The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal. 

  • The promotion of a commercial brand of product in order to give it greater public awareness. 

categorization

noun
  • The process of sorting or arranging things into categories or classes. 

  • A group of things arranged by category; a classification. 

How often have the words branding and categorization occurred in a corpus of books? (source: Google Ngram Viewer )