branding vs designation

branding

noun
  • The promotion of a commercial brand of product in order to give it greater public awareness. 

  • The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal. 

designation

noun
  • An act or instance of designating; a pointing out or showing; indication. 

  • Selection and appointment for a purpose or office; allotment; direction. 

  • signification, meaning, for example of a word or phrase. 

  • That which designates; a distinguishing mark or name; distinctive title; appellation. 

How often have the words branding and designation occurred in a corpus of books? (source: Google Ngram Viewer )