branding vs hailing

branding

noun
  • The promotion of a commercial brand of product in order to give it greater public awareness. 

  • The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal. 

hailing

noun
  • The act by which somebody is hailed. 

How often have the words branding and hailing occurred in a corpus of books? (source: Google Ngram Viewer )