branding vs pronouncement

branding

noun
  • The promotion of a commercial brand of product in order to give it greater public awareness. 

  • The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal. 

pronouncement

noun
  • An official public announcement. 

  • An utterance. 

How often have the words branding and pronouncement occurred in a corpus of books? (source: Google Ngram Viewer )