One selection or preference; that which is chosen or decided; the outcome of a decision.
Anything that can be chosen.
The power to choose.
Do I have a choice of what color to paint it?
An option; a decision; an opportunity to choose or select something.
The best or most preferable part.
Especially good or preferred.
Cool; excellent.
Towards the less prestigious sector of the market.
Designed for low-income consumers.
Of, or relating to the less prestigious sector of the market.
To make or become downmarket.