churn vs conquest

churn

verb
  • To carry out wash sales in order to make the market appear more active than it really is. 

  • To produce excessive and sometimes undesirable or unproductive activity or motion. 

  • To move rapidly and repetitively with a rocking motion; to tumble, mix or shake. 

  • To continually sign up for new credit cards in order to earn signup bonuses, airline miles, and other benefits. 

  • To agitate rapidly and repetitively, or to stir with a rowing or rocking motion; generally applies to liquids, notably cream. 

  • To stop using a company's product or service. 

  • To repeatedly cancel and rebook a reservation in order to refresh ticket time limits or other fare rule restrictions. 

noun
  • A milk churn. 

  • The mass of people who are ready to switch carriers. 

  • Cyclic activity that achieves nothing. 

  • A vessel used for churning, especially for producing butter. 

  • The time when a consumer switches his/her service provider. 

  • Customer attrition; the phenomenon or rate of customers leaving a company. 

conquest

verb
  • To compete with an established competitor by placing advertisements for one's own products adjacent to editorial content relating to the competitor or by using terms and keywords for one's own products that are currently associated with the competitor. 

noun
  • Victory gained through combat; the subjugation of an enemy. 

  • That which is conquered; possession gained by force, physical or moral. 

  • An act or instance of overcoming an obstacle. 

  • A competitive mode found in first-person shooter games in which competing teams (usually two) attempt to take over predetermined spawn points labeled by flags. 

  • A person whose romantic affections one has gained, or with whom one has had sex, or the act of gaining another's romantic affections. 

How often have the words churn and conquest occurred in a corpus of books? (source: Google Ngram Viewer )