churn vs flow

churn

verb
  • To move rapidly and repetitively with a rocking motion; to tumble, mix or shake. 

  • To produce excessive and sometimes undesirable or unproductive activity or motion. 

  • To continually sign up for new credit cards in order to earn signup bonuses, airline miles, and other benefits. 

  • To agitate rapidly and repetitively, or to stir with a rowing or rocking motion; generally applies to liquids, notably cream. 

  • To stop using a company's product or service. 

  • To repeatedly cancel and rebook a reservation in order to refresh ticket time limits or other fare rule restrictions. 

  • To carry out wash sales in order to make the market appear more active than it really is. 

noun
  • A milk churn. 

  • The mass of people who are ready to switch carriers. 

  • Cyclic activity that achieves nothing. 

  • A vessel used for churning, especially for producing butter. 

  • The time when a consumer switches his/her service provider. 

  • Customer attrition; the phenomenon or rate of customers leaving a company. 

flow

verb
  • To move or match smoothly, gracefully, or continuously. 

  • To rise, as the tide; opposed to ebb. 

  • To move as a fluid from one position to another. 

  • To have or be in abundance; to abound, so as to run or flow over. 

  • To hang loosely and wave. 

  • To arrange (text in a wordprocessor, etc.) so that it wraps neatly into a designated space; to reflow. 

  • To allow (a liquid) to flow. 

  • To cover with water or other liquid; to overflow; to inundate; to flood. 

  • To discharge excessive blood from the uterus. 

  • To proceed; to issue forth. 

  • To cover with varnish. 

noun
  • The ability to skilfully rap along to a beat. 

  • The sequence of steps taken in a piece of software to perform some action. 

  • A formalization of the idea of the motion of particles in a fluid, as a group action of the real numbers on a set. 

  • A morass or marsh. 

  • The amount of a fluid that moves or the rate of fluid movement. 

  • A mental state characterized by concentration, focus and enjoyment of a given task. 

  • The movement of a real or figurative fluid. 

  • The emission of blood during menstruation. 

  • A flow pipe, carrying liquid away from a boiler or other central plant (compare with return pipe which returns fluid to central plant). 

  • Movement in people or things characterized with a continuous motion, involving either a non solid mass or a multitude. 

  • The rising movement of the tide. 

  • Smoothness or continuity. 

How often have the words churn and flow occurred in a corpus of books? (source: Google Ngram Viewer )