To make bright or brighter in color.
To make illustrious, or more distinguished; to add luster or splendor to
To make more cheerful and pleasant; to enliven
To grow bright, or more bright in color; to clear up
To become brighter or more cheerful in mood
To add color to.
(Canadian spelling, acceptable) To convert black and white media to color by digital post production (as is often done in digital photography and in video special effects).