To make attractive, to superficially improve the appearance of
To feign, affect (a state, quality, etc.).
To claim, to allege, especially when falsely or as a form of deliberate deception.
To lay claim to (an ability, status, advantage, etc.). (originally used without to)
To make oneself appear to do or be doing something; to engage in make-believe.
Not really what it is represented as being; imaginary, feigned.
the act of engaging in pretend play.