Contrary to known or agreed facts; untrue.
Of or in comparison to a hypothetical state of the world.
A conditional statement in which the conditional clause is false.
A claim, hypothesis, or other belief that is contrary to the facts.
A hypothetical state of the world, used to assess the impact of an action.
Designed or executed to deceive or mislead.
Original, expressive and imaginative.
A type of set of natural numbers, related to mathematical logic.
Tending to create things, or having the ability to create; often, excellently, in a novel fashion, or any or all of these.
Artistic material used in advertising, e.g. photographs, drawings, or video.
A person directly involved in a creative marketing process.