cheap vs downmarket

cheap

adj
  • Low and/or reduced in price. 

  • Trading at a price level which is low relative to historical trends, a similar asset, or (for derivatives) a theoretical value. 

  • Of poor quality. 

  • Stingy; mean; excessively frugal. 

  • Underhand or unfair. 

  • Of little worth. 

noun
  • Price. 

  • Cheapness; lowness of price; abundance of supply. 

adv
  • Cheaply. 

downmarket

adj
  • Designed for low-income consumers. 

  • Of, or relating to the less prestigious sector of the market. 

adv
  • Towards the less prestigious sector of the market. 

verb
  • To make or become downmarket. 

How often have the words cheap and downmarket occurred in a corpus of books? (source: Google Ngram Viewer )