downmarket vs first-rate

downmarket

• Towards the less prestigious sector of the market. 

• Designed for low-income consumers. 

• Of, or relating to the less prestigious sector of the market. 

• To make or become downmarket. 

first-rate

• Of a Royal Navy ship of the line in the Napoleonic Era: having at least 100 guns across three gun decks, a complement of 850–875, and weighing approximately 2,500 tons burthen. 

• Superb, exceptional; of the best sort; very high quality. 

• A first-rate ship of the line.