The tendency to think selfishly with exclusive self-interest in mind.
Egotism (tendency to talk excessively about oneself).
The belief that moral behavior should be directed toward one's self-interest only.
A regarding of oneself with undue favor.
Boastful, unwarranted pride in one's accomplishments or qualities.
Vain, ostentatious display.
Excessive vanity.
To boast; to act in a vain manner.