To make (something or someone) more worthy or of greater value.
To raise (something) to a higher position.
To direct (the mind, thoughts, etc.) toward more worthy things.
To confer honor or nobility on (someone).
To promote (someone) to a higher rank.
To increase the intensity or degree of (something).
To achieve benefits, especially financial ones, by taking advantage of the opportunities with which one is presented; to amass a comfortable amount of personal wealth.