A feature that attracts particular attention.
A solution that people will tend to use in the absence of communication, because it seems natural, special, or relevant.
The centre of any activity.
A focus; a point at which rays of light or other radiation converge.
Something that motivates, rouses, or encourages.
A bonus or reward, often monetary, to work harder.
Inciting; encouraging or moving; rousing to action; stimulating.
Serving to kindle or set on fire.