frankness vs gimmick

frankness

noun

  • The state of being frank; candour; honesty. 

gimmick

noun

  • A trick or device used to attain some end. 

  • A night out with one's friends. 

  • A gimmick capacitor. 

  • A clever ploy or strategy. 

verb

  • To rig or set up with a trick or device. 

How often have the words frankness and gimmick occurred in a corpus of books? (source: Google Ngram Viewer )