External appearance in manner or dress; appropriate indication or expression; garb; shape.
Customary way of speaking or acting; fashion, manner, practice (often used formerly in such phrases as "at his own guise"; that is, in his own fashion, to suit himself.)
Misleading appearance; cover, cloak.
A false, contrived, or assumed purpose or reason; a pretense.
To employ a pretext, which involves using a false or contrived purpose for soliciting the gain of something else.