hard sell vs promo

hard sell

noun
  • A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging. 

  • A sales technique of pressuring the potential buyer to agree to a purchase. 

promo

noun
  • an interview or monologue intended to promote a character or an upcoming match. 

verb
  • To promote; to publicize. 

How often have the words hard sell and promo occurred in a corpus of books? (source: Google Ngram Viewer )