An ethical system that centers on humans and their values, needs, interests, abilities, dignity and freedom; especially used for a secular one which rejects theistic religion and superstition.
The study of the humanities or the liberal arts; literary (especially classical) scholarship.
Humanitarianism, philanthropy.
Specifically, a cultural and intellectual movement in 14th-16th century Europe characterised by attention to classical culture and a promotion of vernacular texts, notably during the Renaissance.
A style of living that reflects the attitudes and values of a person or group.
The totality of the likes and dislikes of a particular section of the market, especially when expressed in terms of the products and services that they would buy; a marketing strategy based on the self-image of such a group.