Any excitement, appeal, or attractiveness associated with a person, place, or thing; that which makes something appealing.
An item, motif, person, image that by association improves appearance.
Alluring beauty or charm (often with sex appeal).
Originally, enchantment; magic charm; especially, the effect of a spell that causes one to see objects in a form that differs from reality, typically to make filthy, ugly, or repulsive things seem beauteous.
A kind of haze in the air, causing things to appear different from what they really are.
Any artificial interest in, or association with, objects, or persons, through which they appear delusively magnified or glorified.
To enchant; to bewitch.
Something that motivates, rouses, or encourages.
A bonus or reward, often monetary, to work harder.
Inciting; encouraging or moving; rousing to action; stimulating.
Serving to kindle or set on fire.