Obstinacy of will or temper; firmness of purpose that will not yield to importunity or persuasion; unbending pertinacity.
The quality or state of being inflexible
Willingness of action especially in behavior.
Something which motivates.
A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
The action of motivating.
An incentive or reason for doing something.