An abbreviation of a person's name, constructed by taking the initial letters of first, last, and sometimes middle name(s). See monogram
A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.
Any proprietary business, product or service name.
The aspect for which someone or something is best known; a hallmark or typical characteristic.
Distinctive, characteristic, signature.
To register something as a trademark.
To so label a product.