loss leader vs promoter

loss leader

noun
  • An item that is sold at or below cost in an effort to stimulate other profitable sales. 

promoter

noun
  • One who promotes entertainment events or goods. 

  • The section of DNA that controls the initiation of RNA transcription as a product of a gene. 

  • An accelerator of catalysis that is not itself a catalyst. 

  • One who promotes. 

How often have the words loss leader and promoter occurred in a corpus of books? (source: Google Ngram Viewer )