Knowing, shrewd, astute.
Sounding as if it is coming through a tin can.
Frugal, thrifty.
Friendly, pleasant, fair, agreeable; (sometimes) funny.
Gentle, quiet, steady.
Careful, prudent, cautious.
Gently, quietly; carefully, skilfully.
Very, considerably; quite, rather.
Having the ability to purposely attract media attention or to manipulate it to one's own advantage.