Having the ability to purposely attract media attention or to manipulate it to one's own advantage.
Subtle, scrupulous, carefully thought out.
Developed, improved.
Elegant, sometimes (derogatory) affected, prissy, or bloodless.
Highly-processed and pure.
Free of dross or alloy.
Dealing in a refined product such as sugar or petroleum.
Elevated and polished.
The refined form of a commodity, as opposed to its raw or generic form.