entrepreneur vs mom and pop

entrepreneur

noun
  • A person who organizes and operates a business venture and assumes much of the associated risk. 

  • A person who organizes a risky activity of any kind and acts substantially in the manner of a business entrepreneur. 

  • A person who strives for success and takes on risk by starting their own venture, service, etc. 

mom and pop

noun
  • A small business, often but not always owned or operated by a family. 

How often have the words entrepreneur and mom and pop occurred in a corpus of books? (source: Google Ngram Viewer )