A willingness to undertake new or risky projects; energy and initiative.
Active participation in projects.
An undertaking, venture, or project, especially a daring and courageous one.
A company, business, organization, or other purposeful endeavor.
To treat with hospitality; to entertain.
To undertake; to begin and attempt to perform; to venture upon.
To undertake an enterprise, or something hazardous or difficult.
An incentive or reason for doing something.
Something which motivates.
A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
The action of motivating.
Willingness of action especially in behavior.