That which goads or incites; a stimulus.
A long, pointed stick used to prod animals.
To encourage or stimulate.
To incite or provoke.
To prod with a goad.
Something which motivates.
A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
The action of motivating.
Willingness of action especially in behavior.
An incentive or reason for doing something.