fire up vs open its doors

fire up

verb
  • To launch; to run. 

  • To excite; to infuse with energy. 

  • Of an engine or similar, to start. 

  • To ignite. 

open its doors

verb
  • To begin operating. 

  • To allow or invite outside influence, investment or immigration. 

How often have the words fire up and open its doors occurred in a corpus of books? (source: Google Ngram Viewer )