Something that tempts or attracts, especially one with a promise of reward or pleasure.
A bunch of feathers attached to a line, used in falconry to recall the hawk.
An artificial bait attached to a fishing line to attract fish.
A velvet smoothing brush.
To recall a hawk with a lure.
To attract by temptation, appeal, or guile.
To attract fish with a lure.
An extra or unexpected gift or benefit, such as that given to a customer when they purchase something else.