Undeclared or illicit publicity or product promotion, especially on radio or television.
An equivalent returned for anything given, done, or suffered; compensation; reward; amends; requital.
That which compensates for an injury, or other type of harm or damage.
To reward or repay (someone) for something done, given etc.
To give compensation for an injury, or other type of harm or damage.
To give (something) in return; to pay back; to pay, as something earned or deserved.