Willingness of action especially in behavior.
Something which motivates.
A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
The action of motivating.
An incentive or reason for doing something.
The act of preventing or hindering; obstruction of action, access, or approach; thwarting.
precaution; forethought.
Any measure intended to limit health-related risks (such as information campaigns, vaccination, early diagnosis etc.).