endorse vs promote

endorse

verb
  • To express support or approval, especially officially or publicly. 

  • To report (a symptom); to describe. 

  • To write one's signature on the back of a cheque, or other negotiable instrument, when transferring it to a third party, or cashing it. 

  • To give an endorsement. 

noun
  • A diminutive of the pale, usually appearing in pairs on either side of a pale. 

promote

verb
  • To encourage, urge or incite. 

  • To increase the activity of (a catalyst) by changing its surface structure. 

  • To elevate to a higher league. 

  • To raise (someone) to a more important, responsible, or remunerative job or rank. 

  • To move on to a subsequent stage of education. 

  • To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity. 

  • To exchange (a pawn) for a queen or other piece when it reaches the eighth rank. 

How often have the words endorse and promote occurred in a corpus of books? (source: Google Ngram Viewer )