promote vs uphold

promote

verb
  • To encourage, urge or incite. 

  • To increase the activity of (a catalyst) by changing its surface structure. 

  • To elevate to a higher league. 

  • To raise (someone) to a more important, responsible, or remunerative job or rank. 

  • To move on to a subsequent stage of education. 

  • To advocate or urge on behalf of (something or someone); to attempt to popularize or sell by means of advertising or publicity. 

  • To exchange (a pawn) for a queen or other piece when it reaches the eighth rank. 

uphold

verb
  • To support by approval or encouragement, to confirm (something which has been questioned) 

  • To keep erect; to support; to sustain; to keep from falling 

  • To hold up; to lift on high; to elevate. 

How often have the words promote and uphold occurred in a corpus of books? (source: Google Ngram Viewer )