catchphrase vs proverb

catchphrase

noun
  • A signature phrase of a particular person or group. 

  • A repeated expression, often originating in popular culture. 

proverb

noun
  • A phrase expressing a basic truth which may be applied to common situations. 

  • A striking or paradoxical assertion; an obscure saying; an enigma; a parable. 

  • A drama exemplifying a proverb. 

  • A familiar illustration; a subject of contemptuous reference. 

verb
  • To name in, or as, a proverb. 

  • To write or utter proverbs. 

  • To provide with a proverb. 

How often have the words catchphrase and proverb occurred in a corpus of books? (source: Google Ngram Viewer )