The use of a word or phrase to replace another with one that is considered less offensive, blunt or vulgar than the word or phrase which it replaces.
A word or phrase that is used to replace another in this way.
The desire to use words and forms derived from what is considered the native element in a given language instead of elements considered borrowed or foreign.
An example of purist language etc.
An insistence on the traditionally correct way of doing things.
An insistence on pure or unmixed forms.