An incentive or reason for doing something.
Something which motivates.
A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
The action of motivating.
Willingness of action especially in behavior.
meaning for existing or doing something.
Resolution; determination.
Function, role.
The end for which something is done, is made or exists.
To have or set as one's purpose or aim; resolve to accomplish; intend; plan.
To have (an) intention, purpose, or design; to intend; to mean.