ballyhoo vs réclame

ballyhoo

noun
  • Sensational or clamorous advertising or publicity. 

  • An unseaworthy or slovenly ship. 

  • Certain species in family Hemiramphidae, inshore, surface-dwelling needlefish forming sizeable schools. 

  • Hemiramphus brasiliensis 

  • Noisy shouting or uproar. 

verb
  • To sensationalise or make grand claims. 

réclame

noun
  • Fame, acclaim, notoriety. 

How often have the words ballyhoo and réclame occurred in a corpus of books? (source: Google Ngram Viewer )