add vs ratchet up

add

verb
  • To make an addition; to augment; to increase; to add on. 

  • To append (e.g. a statement); to say further information; to add on. 

  • To summon minions or reinforcements. 

  • To combine elements of (something) into one quantity. 

  • To give by way of increased possession (to someone); to bestow (on). 

  • To join or unite (e.g. one thing to another, or as several particulars) so as to increase the number, augment the quantity, or enlarge the magnitude, or so as to form into one aggregate. 

  • To sum up; to put together mentally; to add up. 

  • To perform the arithmetical operation of addition. 

noun
  • The addition of a song to a station's playlist. 

  • An act or instance of adding. 

  • An additional enemy that joins a fight after the primary target. 

ratchet up

verb
  • to increase 

How often have the words add and ratchet up occurred in a corpus of books? (source: Google Ngram Viewer )