To excite or to stir up something latent.
To come out of a state of inaction or dormancy.
To cause (somebody) to stop sleeping.
To make aware of something.
To rouse from a state of inaction or dormancy.
To become conscious after having slept.
Not asleep; conscious.
Alert, aware.
Used other than figuratively or idiomatically: see roll, out.
To deploy or release (a new film or software, etc.); to launch (a product or service), especially in a gradual fashion across multiple regions.