To deploy or release (a new film or software, etc.); to launch (a product or service), especially in a gradual fashion across multiple regions.
Used other than figuratively or idiomatically: see roll, out.
To roll out or debut anything.
To open up by unrolling.
To turn out or unfold; to evolve; to progress.
To unroll or release something that had been rolled up, typically a sail or a flag.