Mindful of, or promoting, only one's own interests.
That searches for a target automatically.
The selfish promotion of one's own interests.
Overly proud of oneself, especially concerning appearance; having a high opinion of one's own accomplishments with slight reason.
Showy; ostentatious.
Effecting no purpose; pointless, futile.
Having no real substance, value, or importance; empty; void; worthless; unsatisfying.