self-serving vs selfish

self-serving

adj
  • Showing interest only in oneself (pursuing self-interest to the exclusion of other goals). 

selfish

adj
  • Holding one's own self-interest as the standard for decision making. 

  • Relying on their own actions and capabilities to be effective in the game, rather than on other characters. 

  • Having regard for oneself above others’ well-being. 

How often have the words self-serving and selfish occurred in a corpus of books? (source: Google Ngram Viewer )