effective vs short-and-sweet

effective

noun
  • a soldier fit for duty 

adj
  • approximate; Not describing the fundamental dynamic changes in some system as they happen. 

  • Efficient, serviceable, or operative, available for useful work. 

  • Having no negative coefficients. 

  • Producing a decided or decisive effect. 

  • Having the power to produce a required effect or effects. 

  • Actually in effect. 

short-and-sweet

How often have the words effective and short-and-sweet occurred in a corpus of books? (source: Google Ngram Viewer )