A type of enterprise or proprietorship which is owned by one person who is fully liable for the company's debts and fulfilment of contracts with his/her personal wealth unless incorporated.
Any proprietary business, product or service name.
The aspect for which someone or something is best known; a hallmark or typical characteristic.
A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products.
To register something as a trademark.
To so label a product.
Distinctive, characteristic, signature.