gimmick vs strategy

gimmick

• A clever ploy or strategy. 

• A trick or device used to attain some end. 

• A night out with one's friends. 

• A gimmick capacitor. 

• To rig or set up with a trick or device. 

strategy

• The act of strategizing; the development of effective strategies. 

• A plan of action intended to accomplish a specific goal. 

• The science and art of military command as applied to the overall planning and conduct of warfare.